Update: Here's the response I just received from Zellers:
Thank you for your e-mail and taking the time to contact us. Just to
clarify, Holiday tree is a brand name for our Christmas trees. If you
read this week's flyer, we clearly emphasize Christmas as ?A special
time for making lasting memories while celebrating the birth of Jesus
Christ.? Merry Christmas!
HBC Customer Service
Update #2: David Menzies shares his thoughts