Generation Next

One of my favourite podcasts is from Peter Day's In Business radio programme on the BBC. The latest segment is called "Generation Next" and is all about how marketers are dramatically shifting gears to market [quite differently] to teenagers and 20-somethings. You can listen to it here.

One obvious change revolves around the omnipresence of mobile phones. As one marketer on the show said, "From the perspective of a young person, what kind of idiot would possibly have a landline?" [paraphrasing] I did a double-take when I first heard this, as I grew up in a household with just one phone (a big green one) and only had a second one when I reached my late teens. Nowadays, several people I know only have a mobile phone.