The Most Pathetic Marketing Pitch This Year

I burst out laughing when I read this special Valentines Day offer from GoDaddy:

Nothing quite says "I Love You" like a website domain name, eh!

Poor Brand Name Selection?

Generation Next

One of my favourite podcasts is from Peter Day's In Business radio programme on the BBC. The latest segment is called "Generation Next" and is all about how marketers are dramatically shifting gears to market [quite differently] to teenagers and 20-somethings. You can listen to it here.

One obvious change revolves around the omnipresence of mobile phones. As one marketer on the show said, "From the perspective of a young person, what kind of idiot would possibly have a landline?" [paraphrasing] I did a double-take when I first heard this, as I grew up in a household with just one phone (a big green one) and only had a second one when I reached my late teens. Nowadays, several people I know only have a mobile phone.

New Vancouver Business Writer

Having been away from Vancouver for awhile, I just learned that a good friend & colleague of mine, Fiona Walsh, is now writing a bi-monthly column for Vancouver's Office Journal newspaper. Her first article is called "Sales Pitch : A car dealership for women? It’s about time".

Fiona's a really smart person and so dedicated to the art of selling & marketing. If you'd like to learn more about her, just click here.

Chris Hermes Interviewed

My friend here in Miami, Chris, was recently interviewed by an online radio show called eMarketing. The subject of the interview was "Integrated Marketing for Multi-Cultural Marketers: Exponential Marketing" To listen to it, just click here.