Tuesday, January 31, 2006

TV Ads ... Without TV!

I heard an interesting discussion on the radio yesterday about the evolution of advertising in recent years. With the huge emergence of the Internet it was bound to happen sometime. One of the most interesting examples is GoDaddy.com. They are famous for their SuperBowl ads that are so risque that they never get aired during the SuperBowl. At least not on network TV! But they create such a buzz that people go watch them on the Internet, thus taking all those eyeballs to the www.GoDaddy.com website, which was the intention in the first place!

The irony is pretty heavy: A made-for-TV ad never gets played on TV but does what it was expected to do - perhaps even more so!

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