Thursday, June 15, 2006

The World of Media Is Changing ... Quickly!

Peter Day, my favourite BBC journalist has a fascinating radio program about where the Internet is heading. But it touches upon so many other things around us that are dramatically being changed, whether they like it or not. This includes television, radio, newspapers, magazines, advertising, the film and music industries, and politics in a big, BIG way!

Indeed, these same sorts of things were said back in 1997 - 1999 but those predictions fell flat for a variety of reasons. Most people weren't ready for the change and in many cases the technology just wasn't up to snuff. But the economy and our world have since become very global. Much like the glass half full / glass half empty metaphor, the changes Peter Day investigates are exciting for some but terribly daunting for others. What is clear is that if any individual or company thinks they can rest on their laurels because there are few to no competitors in their community, someone from across the world may very well come out of left field and quickly put them out of business.

The next generation of the Internet is often referred to as "Web 2.0". The Internet is transforming and very quickly! If you'd like to see some examples, click here, here, or here.

Last night I attended a party celebrating the opening of a brand new company called Elastic Entertainment. It is focused on providing leading edge multimedia content for websites, be they viewed on a traditional PC, a Cel phone, or any other new device that comes along. It's run by a friend & colleague of mine named Rochelle Grayson and her business partner, Jennifer Ouano. Very, very cool stuff indeed!

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